Integration Consultants

Through Sporting Solutions, our B2B subsidiary, we provide a product that we believe is of significant value to our partners. But of course we'd say that, right? We also believe - as did Drucker - that value is not what you put into your product, it is what your customer takes out of it. Therefore we appreciate that how valuable our product actually is to any given partner is entirely down to how they use it.

Data from our API could be put to so many uses - from making a fairly simple ticker application which scrolls upcoming sports events across an operational screen through to automating the complete bookmaking lifecycle; setting up events, updating website content, pricing and probabilities in real time, and resulting after events. Obviously my examples here represent two opposite ends of the value continuum from a customers perspective - same feed, same data, very different business returns.

With that in mind, we're introducing a new role into our organization - integration consultant - with a presales and postsales remit to help our customers get maximum value out of our product by analysing their existing systems, planning their use of our feeds, and seeing their integration project through, all side-by-side with their own engineers. Free of charge, anytime you need it.

We want our customers to love our product and to stick with it, and helping them to get the most out of it seems a lot like a shortcut to that to me. Another first in the online gambling world I believe.